TurfIntel©About Us
For too long, the smartest money in racing has belonged to the smartest rooms. We’re here to change that.
TurfIntel was founded by Steve and Josh - two mates who grew up watching Australians back their judgement at the track, in the pub, and on their phones, and who noticed something that never sat right: the punter in the grandstand was being asked to compete with professionals armed with models, syndicates, and data feeds that ordinary people couldn’t touch, let alone afford.
The gap wasn’t talent. It wasn’t passion. It was access.
Professional punters have spent decades building an edge on the back of information asymmetry - sectional times, speed maps, track bias, pace pressure, market signals. The data existed. It just wasn’t for you. It lived behind six-figure subscriptions, bespoke feeds, and closed syndicates that treated information like a trade secret.
We thought that was rubbish. So we built TurfIntel.
Our mission
To democratise the data, technology, and insights that serious punters have quietly used for years - and put them in the hands of everyday Australians who deserve a fair shot at the card.
What we do
TurfIntel fuses deep historical form, real-time market intelligence, sectional and pace analytics, and track-condition modelling into a single platform. Our engine ingests millions of data points across every Australian meeting, every runner, every jockey-trainer combination - then layers AI on top to surface what actually matters for the race in front of you.
We’ve built machine learning models trained on years of form and market behaviour, natural-language AI that can read a race the way a seasoned analyst would, and predictive tooling that translates raw data into decisions you can actually use. Where the pros read spreadsheets, you read clarity.
Who we’re for
Anyone who wants to understand the race beyond the odds — from the form and pace to the conditions on the day.
Racing is complex. Form, pace, conditions and prices can point in different directions. We built TurfIntel to bring those factors together, so you can compare runners, understand the reasoning and recognise the uncertainties before the race.
You don’t need to be a mathematician or spend your day buried in spreadsheets. Get runner rankings, race analysis and market comparisons in one place, with clear strengths and risks.
Welcome to TurfIntel. Read the form. Understand the race.